Greg Bennett Guitars
グレッグ・ベネット・ギターズ
「優れたギターをいかにリーズナブルな価格で提供出来るか、そしていかに新しくアイディンティティーのある製品を開発するか」このプロジェクトを遂行する為の適任者として、約30年もの間ギターのマーケティングとデザインに携わってきたGreg
Bennett - グレッグ・ベネットが選ばれました。
彼が作り上げたギター構想と、SAMICKが約50年もの間築き上げた洗練された技術、これらが融合し、Greg Bennett
Guitarsのデザインが完成したのです。 デザインだけでなく、マテリアルやパーツ等に関しても厳正されたものを採用しました。
これを熟練された技術者がギターに組み込みます。 そしてエイジングと出荷時の厳しい検品をパスして、初めてプレイヤーの手元に届くのです。
SAMICKは創立52年目を迎え、ピアノをはじめとして、ギター、ベース、管楽器等、総合的に楽器を生産し続けている総合楽器メーカーです。
その製品のクオリティの高さは世界中で高い評価を受け、自社ブランドをはじめ、大手ブランドの製造を手掛け、ピアノは年間約3万台、ギターは年間約50万本を世界に発信し続けております。韓国本社を拠点とし、アメリカ、ドイツ、中国、インドネシア、日本に現地法人を設立し、グロバールな展開をしており、日本では押尾コータローのカスタムギターや斉藤和義、GReeeeN、MonkeyMajik等の様々なアーティストとのコラボレーションギターも手掛けています。
Acoustic Guitar | Electric Guitar | Bass Guitar
AVION - AV-5 LTD, AV-6 LTD, AV-6 | ROYALE - RL-3 | LaSALLE - JZ-2 | All Solid Orchestra Rose - ASOR
For almost 40 years Samick has manufactured product for the leading brand
names in the guitar business. In the process, we learned a great deal about not
only what goes into a great guitar, but how to produce it at an affordable price.
We also realized that the ability to produce quality product at an affordable price
was only half the equation. There needed to be an all out effort to develop a
powerful new identity for the product and our company.
We needed an entirely new line. For this enormous task, we called on Greg
Bennett, an industry marketing and design veteran of almost 30 years. Greg’s
experience in high level marketing positions with the industry’s leading
manufacturers and retailers, coupled with a formal design and performance
background, made him uniquely qualified. The challenge was to take the majority of
credible design or style categories and design product that in effect paid tribute
to the original designs while creating a new and unique perspective.
Players want to have something special or unique, but they want it to have a
familiar feel. Because of the sheer scope of the project, there needed to be an
intense point of view in order to create a sense of continuity across the entire
line. The designs were conceptualized, designed and refined in Greg’s studio in
Nashville. Once the designs were completed, the challenge shifted to sourcing and
manufacturing. Professional caliber electronics and hardware as well as distinctive
tone woods were sourced from exotic locations over the entire globe:
ovangkohl and ebony from Africa, rosewood from India and
rock maple from North America, pickups from Duncan™ and
Fishman®, tuners by Grover™ and bridges by Wilkinson™. We
performed a complete upgrade in wiring and onboard electronics. The acoustic
guitars also received a thorough structural overhaul. Finally the instruments were
set up and inspected before going out to the player. This has truly been a labor of
love for both Greg and the people at Samick.
Special Thanks ! "SAMICK JAPAN" & "Greg Bennett Guitars"
